As I was thinking about how to write about the new features in Thesis 1.7, I was having trouble coming up with some way to make my comments not seem totally random. Then I finally realized that was because the new features are, themeselves, pretty random.
I get the sense that Chris Pearson, the Thesis creator, wanted to play around with his coding skills to see what kind of cool things he could do with them and he picked areas that were personally interesting/important to him—not necessarily to his customers. That's fine—it's his baby after all—but that means that while a lot of the things that have been changed may be useful for more advanced users of the theme, I don't think new users will necessarily get much out of them. (Of course, all the original benefits of Thesis still exist...)
Given that, I've decided to write about the new features in the same order they're listed on the New Feature List page on the DIYthemes site. For this post, I'm just going to focus on the Insane new SEO controls and detail, which are described as follows:
Thesis has always been optimized and ready to perform in the search engines, but there were still some areas where exacting, precise controls were lacking. Not anymore. Version 1.7 contains a totally redesigned document <head> that allows for SEO customization at a level that no one has ever seen before. With 1.7, you’ll be able to control the robots <meta> tags (noindex, nofollow, noarchive) on every post and page of your site, and better still, the new Page Options will give you total control over all these details and more on your Category and Tag archive pages! Optimize everything, because that’s how you win on the Web, and that’s what Thesis is all about.
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